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There's a reason why used copies go for [cheap]
This book holds no water
Alter Wein in neuen SchläuchenDas Buch lässt sich theoretisch auf vier Seiten zusammenfassen. Es werden neue Ausdrücke kreeirt, welche - wenn überhaupt - nur dürftig erklärt werden. Den Diagrammen mangelt es an Aussagekraft, die auch im Text nicht wettgemacht wird. Verschiedenste aneinandergereihte Schlagworte tragen zu einem erschwerten Verständnis bei. Argumentativ befinden sich die Autoren auf tiefem Niveau. Es erstaunt nicht, dass die Autoren dieses Werk in zwei Monaten fertiggestellt hatten. Fazit: Als Anregung in Ordnung, aber sicher nicht kaufenswert.


Save your $ for something better
The ebook is good, but the members site is better...
I disagree - this is a good ebook.

Don't keep secrets
Wonderful Ryhming Picture Book

Don't Take A Chance on This One
It captures the inexperience and frustration of the fiftiesIn response to these stressful times, many young men who felt they would become involved in the war tried to live their lives to the fullest. The characters of this novel by their actions reflect not only the wild behavior of the era's young men and women, but that mind-set that gripped the nation. The author captures the inexperience, frustration, and awkwardness of young men suddenly exposed-as staff members at a summer resort-to more drinking and wild living that they had ever imagined. They soon learn that the resort's sex ratio of four women to each man doesn't always work in their favor, and thus their nightly search for pleasure is often aimless and unrewarding.


Dated but not a museum piece

Author's Comments

No good
Needs something
Good Study Guide

Wrox keeps getting worse.
Not bad for a Database programmer
ASP Data

Not Worth a Darn
It wasn't what I was looking for
Chilton's General Motors
During the frenzy I thought it did a decent job of defining various roles a product producing or telecom company can have, separating a company to it's functional componenets, and did the usual job of having a company focus on it's core competencies. It only addressed supply chain companies, a card that was overplayed back then, yet a decent area of improvement with the application of the internet.
Yet it seemed like the authors struggled on every page to not say that Cicso is great, all companies should be Cisco, and if you hire them they wil make you into a Cisco by copying what Cicso did, and you'd get a Cisco market multiple. The catch is a variety of factors helped Cisco evolve organically, and a retroactive fit is risky in the sense that it would be artificial and thus unsustainable. Also, the whole think-tank and incubator type centralized company was en-vouge and this book tried to compliment a potential client/company that they could be in that special inner circle. Yet not everyone can be a chef in a time of limited kitchens, busboys, customers, etc. Beyond that, it seemed like the normal strategic rhetoric of putting your company in the middle of some diagram or four box chart, or citing some survey from what is most likely a 24 year old's opinion when faced with a deadline. A final reaction from reading it in 2000 was that it was also free lottery ticket in the sense that the salesmen authors tried to sell a major major overhaul to firms, and as career consultants it would be unlikely that they would be able to implement or take responsibility. But lottery tickets were free back then.
Now that I've revisited the book, I see that it was actually a joke even with the hindsight bias. If a company divests all assets and becomes a brand name, it brings tremendous risk into it's ongoing existance. This is underscored by the fact that all poster child companies mentioned in the book are now either out of business or trading [cheap], with the exception of course with Cisco.
The value in the book now would be similar to the Pets.com puppet, or putting one share of webvan in a picture frame. The catch is that nobody cared about this book back then, so it loses it's nostalgic value.